As a scientist I’ve always been fascinated by the fact that there are biological, cultural and lifestyle differences between asian, black and white skin tones.
It was a eureka moment when I first realised that there was the 'science of the differing skin colours and types' and that there were some real and interesting differences between asian, black and white skin and their skin care needs.
Knowing these differences gives beauty salon owners the opportunity to broaden their client base to make it more reflective of their potential client base – the ability to attract high value/spending clients is an opportunity few salons can afford to miss.
According to Neilsen an international research group, in a study carried out way back in 2016 in the US, African-Americans currently hold a buying power of $1 trillion, a number that was estimated to reach $1.3 trillion by 2017. And they're blowing a lot of those bills on cosmetics, spending nine times more on ethnic-targeted beauty and grooming products than the general market. Black women, in particular, spend an estimated $7.5 billon on beauty products, shelling out 80% more and twice as much on skin care as their non-Black counterparts. This trend is similar here in the UK.
Asian and black clients spend more on their skincare than their non-white counterparts. The use of skincare and haircare products in Asian and black sectors starts from the moment you are born. The use of a daily skincare routine is a must for asian and black consumers; it is a regular habitual process that lives with you from the moment you are born and for the rest of your live.
From a marketing viewpoint, many salon owners miss the golden opportunity to grow their business and their brand, simply because they do not understand or know this. Having information about a wide range of client skincare and cultural needs, is a powerful marketing tool that can enable salon owners to gain a competitive edge in the market place.
Going forward successful salons will be those that adapt and harness the cultural and lifestyle differences of different client segments.
Clients are changing their lifestyle and delving deeper into what they put of their skin, they’re looking more closely at brands and their ingredients.
You now have an opportunity to make a change to go 'cleaner and greener' and to give your clients a fresh new organic skincare brand, one that’s clean, green and safe.
Going clean and green in your beauty salon will bring your salon business great benefits. It means understanding the ingredients you want to use on your client’s skin, having a brand for all skin types and being confident that your clients will love the natural scents and feel they will gain from your organic skincare products. You'll be able to offer high quality performance treatments that your clients will love so that they'll be happy to return to your salon time and time again for more treatments.
Clients want to use high quality skincare that not only gives then great looking skin, but will also give them immediate results, are performance driven and is green, vegan and safe.
Our brand offers all these attributes and much more. We’re selective about the type and quality of the ingredients that we use in our skincare formulas, to ensure that they are high performance, effective, pH balanced, suitable for all skin types and eco-friendly.
All are products are:
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It's not often that you get the opportunity to choose what you want - but here's your chance to #win £100 worth of organic skincare products, that you can choose from our wide range of award winning of organic beauty products. Enter below and we hope that you #win
We recently won the Green Parent Beauty Awards, which we are delighted about. The ingredients in these products were inspired by my grandmother and include, coconut, jojoba, cocoa butter and aloe vera.