As a scientist I’ve always been fascinated by the fact that there are biological, cultural and lifestyle differences between asian, black and white skin tones.

It was a eureka moment when I first realised that there was the 'science of the differing skin colours and types' and that there were some real and interesting differences between asian, black and white skin and their skin care needs.

Knowing these differences gives beauty salon owners the opportunity to broaden their client base to make it more reflective of their potential client base – the ability to attract high value/spending clients is an opportunity few salons can afford to miss.

According to Neilsen an international research group, in a study carried out way back in 2016 in the US, African-Americans currently hold a buying power of $1 trillion, a number that was estimated to reach $1.3 trillion by 2017. And they're blowing a lot of those bills on cosmetics, spending nine times more on ethnic-targeted beauty and grooming products than the general market. Black women, in particular, spend an estimated $7.5 billon on beauty products, shelling out 80% more and twice as much on skin care as their non-Black counterparts. This trend is similar here in the UK.

Asian and black clients spend more on their skincare than their non-white counterparts. The use of skincare and haircare products in Asian and black sectors starts from the moment you are born. The use of a daily skincare routine is a must for asian and black consumers; it is a regular habitual process that lives with you from the moment you are born and for the rest of your live.

From a marketing viewpoint, many salon owners miss the golden opportunity to grow their business and their brand, simply because they do not understand or know this. Having information about a wide range of client skincare and cultural needs, is a powerful marketing tool that can enable salon owners to gain a competitive edge in the market place.

Going forward successful salons will be those that adapt and harness the cultural and lifestyle differences of different client segments.

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As far back as I can remember we always had coconuts in our house, My mum and my grandmother used it for everything cooking, baking, in our bath, to condition our hair and on our skin. I could, and still cannot imagine my life without it.

The coconut is known as the jewel of the tropics and here's why?

Now that Christmas has come and gone in all its glory, there is one thing on everybody's mind - New Years Eve celebrations. Where are you going, who are you going with and how will you manage the walk from the taxi in those beautiful new black stiletto heels and figure hugging frock? We have asked ourselves the same questions on many occasions. One thing that you definitely won't have to worry about is preping and pampering your skin before the big night.

We've put our top 5 tips below so that you can prepare your skin for the New Years Eve celebrations you have planned this year.

One great thing that I love about this time of year is that the Christmas period also means a party season - time to celebrate and enjoy the Christmas festivities whether it's a work Christmas party or a friends Christmas reunion, there is no better time to dress up nice and party the night away. 

Getting ready for the party is where the fun begins and is a perfect excuse to really pamper yourself and prep your skin for a night of dancing and laughter.  To help with preparing for the party season, here are some natural skincare products that are great for a little pamper session before heading off for your big night out.

Here's 6 of our best natural skincare products to give you celebrity looking skin this Christmas.

It's 32 days until Christmas and my excitement levels get higher and higher as we get closer to the Christmas countdown.

I'm already planning my Christmas presents and looking for different Christmas gift ideas to make sure that this year is even better than last year's Christmas and, as part of my preparation, I wrote down a couple of natural beauty products that I have had my eye on recently that I think will be the perfect gifts for Christmas, whether it's for a family member or a close friend.

Here's one of my six favourite products on my Christmas Wish List. Find out what else is on my Christmas Shopping Wish List?

I love Halloween, firstly because it's my birthday and secondly because it reminds me of the glorious days of making pumpkin lamps and watching my children's face light up when we switched of the lights and lit the candles inside the pumpkin.

Over the years, I've also discovered the wonderful natural skincare benefits of this autumn winter vegetable. The magical skincare ingredients in pumpkin will not only lights up your lantern but will also light up your body and bring a wonderful seasonal glow to your skin.

Image:Shutterstock 221809180:  Copyright Alexandra Lande

So here are 6 top skincare tips using pumpkin to light up your skin this Halloween

It's not very often that we discover that something we love to eat is actually good for our health and our skin. Naughty but nice can be replaced with it's good and nice, at least for the rest of the week.

There are many different types of chocolate, milk chocolate, chocolate with mint, orange, fruit, nuts and you name it every kind of chocolate you can think off in between.

But what's really good for our skin is the rich dark chocolate. The darker the chocolate the more natural cocoa it contains and it is the cocoa that makes dark chocolate so special and so good for our skin. The higher the levels of natural cocoa in the chocolate the better it is for our body and our skin. As a rule of thumb, look for dark chocolate that has at least 70% natural cocoa, for maxiumum benefit for your skin and body.

Image Shutterstock: 222919804: Copyright bit24

Here are 5 reasons why dark chocolate can give you flawless glowing skin

Researching this blog post took me back to the science lessons I had at school. I was fascinated by the fact that scientists have undertaken an enormous amount of research to find out the key differences between asian, black and white skin.

It was a eureka moment when I first realised that there was 'science of the skin' and that there were some real and interesting differences between asian, black and white skin types and their skin care needs.

Read more to find out the real differences and skincare needs of asian, black and white skin

From as far back as I can remember, whenever I came out of the shower or bath, the first thing my mum would say was 'have you creamed your skin'.

Now, it's a must for me to moisturise daily, as I feel totally naked if I ever have to get dressed and leave the house without the daily ritual of applying a moisturiser to my skin from head to toe. I have come to realise that this daily ritual can really protect the skin and stop the skin getting very dry. There are a number of reasons why we get dry skin, such as sun damage and the constant use of irritating or drying skin care ingredients, especially on the parts of our bodies that are exposed to the harsh elements such as our feet, hands and even parts of the face.

Read on to find the top fail-safe tips to help you have beautifully smooth, younger-looking skin