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It was during my first trip to Africa in 2009. I spent several weeks in a remote village on Lake Malawi. I lived with the villagers in a mud hut without any electricity, running water or sanitation as we know I and I loved it.
One day, I sat by the lake just watching the local villagers. I suddenly noticed that they were using fine grains of sand, that lined the shore of the lake, to rub all over their bodies to exfoliate and condition their skin.They then took natural rocks and stones to remove the hard skin from their feet and bathed in the lake… then I realised what I really wanted to do with my life. At that moment the idea was born..So, on my return to the UK, I set about this long arduous journey to formulate a collection of high quality natural and organic skin care products, and in late 2011, Althea Tomlin Skincare was born. Read more
Althea Skincare products are 100% paraben and sulphate free, pH balanced and vegan friendly. Althea Skincare, is a new generation of natural and organic skincare, inspired by my African experiences and my love of nature the brand represents pure, luxurious, natural professional skincare.
As a scientist I’ve always been fascinated by the fact that there are biological, cultural and lifestyle differences between asian, black and white skin tones.
It was a eureka moment when I first realised that there was the 'science of the differing skin colours and types' and that there were some real and interesting differences between asian, black and white skin and their skin care needs.
Knowing these differences gives beauty salon owners the opportunity to broaden their client base to make it more reflective of their potential client base – the ability to attract high value/spending clients is an opportunity few salons can afford to miss.
According to Neilsen an international research group, in a study carried out way back in 2016 in the US, African-Americans currently hold a buying power of $1 trillion, a number that was estimated to reach $1.3 trillion by 2017. And they're blowing a lot of those bills on cosmetics, spending nine times more on ethnic-targeted beauty and grooming products than the general market. Black women, in particular, spend an estimated $7.5 billon on beauty products, shelling out 80% more and twice as much on skin care as their non-Black counterparts. This trend is similar here in the UK.
Asian and black clients spend more on their skincare than their non-white counterparts. The use of skincare and haircare products in Asian and black sectors starts from the moment you are born. The use of a daily skincare routine is a must for asian and black consumers; it is a regular habitual process that lives with you from the moment you are born and for the rest of your live.
From a marketing viewpoint, many salon owners miss the golden opportunity to grow their business and their brand, simply because they do not understand or know this. Having information about a wide range of client skincare and cultural needs, is a powerful marketing tool that can enable salon owners to gain a competitive edge in the market place.
Going forward successful salons will be those that adapt and harness the cultural and lifestyle differences of different client segments.
Pamper & preen your body with with our summer holiday polish & tone giveaway
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Pamper mum this Mother's Day with our relaxing body oil and body scrub gift Set.
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We love lavender and roses and we hope you do too.
Enter our #giveaway to #win a luxury lavender & rose body lotion for her & a spicy natural shaving cream for him.
It's not often that you get the opportunity to choose what you want - but here's your chance to #win £100 worth of organic skincare products, that you can choose from our wide range of award winning of organic beauty products. Enter below and we hope that you #win
This is your chance to #win one of two natural summer bodycare trio sets.
The perfect aftersun and tanning skincare treatment
1 x 200ml Deluxe Dry Skin Body Lotion
1 x 200ml Aloe and Shea Butter Hair and Body Wash
1 x 200ml Hydrating Lavender and Rose Body Lotion
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Spring into the new season with eye care wonders. Double-take worthy results to gently target your client’s eye care issues. Make a beautiful difference in the blink of an eye with Thea Skincare.
The lovely transition into Spring and Summer heralds a lot of skincare changes. It’s time to expel the last wintery vestiges of dullness and tiredness from your client’s skin. At no other time of year than spring is dewy, glowing skin more appropriate. It’s a time for renewal and a resurgence of the skin’s luminosity.
The most obvious area where tiredness manifests is the eyes and it's very true they are the window to the soul. Stresses and skincare deficiencies appear as bags, dark circles, redness, loss of moisture and irritation. This is combined with premature ageing, which is particularly visible in the eye area. Crow’s feet, fine lines, drooping and sagging skin on the lids and under the eyes, can all conspire to add years to client’s faces.
Skin in the eye area is 10 times thinner than on any other part of the face and as a result ages 30% faster than the skin on other parts of the face. As the years go by, this thinness is only exacerbated as natural collagen levels fall. Because the skin is so delicate a daily dab of moisturiser applied in a workday flurry is often not intensive or gentle enough to deal with eye concerns.
Heres' 5 simple celebrity tips that will tell everyone that you eyes have it
Essential oils that have aphrodisiac properties are great for initiating romance. Whether it’s Valentine’s Day, an anniversary or a loved one’s birthday, you can use one of several essential oils to set the mood for love.
Ever since the times of the ancient Egyptians, essential oils have been used to promote health, beauty, fertility, virility and romance. The Greeks and other cultures learned from the Egyptians exactly how to use essential oils to increase passion, and this expertise quickly spread across the rest of the world. Some of the most popular aphrodisiac essential oils used in aromatherapy today include rose, neroli, sandalwood, ylang ylang and jasmine.
Rose Essential Oil: Copyright: Anna Antonova: Shutterstock image 242873311
As far back as I can remember we always had coconuts in our house, My mum and my grandmother used it for everything cooking, baking, in our bath, to condition our hair and on our skin. I could, and still cannot imagine my life without it.
The coconut is known as the jewel of the tropics and here's why?
There’s a simple skincare truth that is at the heart of making your skin youthful, fresher and healthier and they're not 'faddy' new ingredients that promise the world, and they're not exorbitantly priced either, it’s vitamins.
These natural compounds are as necessary to inner and outer health as water. The body only delivers a small percentage of metabolised vitamins, from food and drink, to the skin. Yet if skin suffers from a vitamin deficiency, it shows. Prematurely aged, unbalanced, dry, irritated or lacklustre skin issues can all be erased with a healthy flush of vitamin rich skincare.
The solution is regular skincare; vitamin enriched skincare. Applying vitamin enriched skincare topically is the quickest, most effective way to boost the skin’s radiance and health. Most skincare brands just don’t compare in the vitamin richness stakes. Synthetically derived chemicals do not have the naturally defined efficacy to flush out toxins and make deep changes happen at the sub-dermis level of the skin, to give your skin that all year round glow.
Vitamins can be used to target large areas of skin intensively. For example, in the fight against cellulite vitamin wraps, clay based treatments, massages and skin brushing with vitamin enriched products, can treat cellulite and sagging skin. The best natural skincare will offer high performance products with a cocktail of skin enhancing vitamins.
Vitamin rich skincare is a safe way to revitalise your skin all year round
Here's 5 of the best skin enhancing vitamins to look out for in your skincare
